Marketing management
The pathSkills
Here you plan the strategy behind a drug brand instead of selling it in the field. You don't start here. People move up to this after a sales career and an MBA. The pay is high and so is the pressure.
The steps in this path
Common questions
No. You cannot enter this straight from B.Pharm. People reach it after years in sales plus an MBA. It is a senior role, not a first job. The usual route is field sales first, then an MBA, then a move into brand work.