Market research & analysis
Working out whether there is demand for something before anyone commits money to building it — how big the market is, what already exists, what it sells for, and how fast. The first deliverable a junior analyst at a real-estate or infrastructure advisory is handed.
Needed across Infrastructure & PPP Advisory (Big-4 / Advisory Firms), Real-Estate Development / Land Advisory / Research, Real-Estate Finance / REIT / PE Research
This skill is still in review, so checkout is unavailable.
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Course outline
Learn from selected clips, concept by concept
Concept 1
What a market study is actually for
Concept 2
Drawing the boundary: catchment and micro-market
After: what-a-market-study-answers
Video title and channel appear once unlocked.
Concept 3
How many buyers are actually out there
After: defining-the-catchment
Video title and channel appear once unlocked.
Concept 4
What already exists and what is coming
After: defining-the-catchment
Video title and channel appear once unlocked.
Concept 5
How fast the market absorbs what is built
After: mapping-supply, sizing-demand
Video title and channel appear once unlocked.
Concept 6
Reading price and rent evidence honestly
After: mapping-supply
Video title and channel appear once unlocked.
Concept 7
Benchmarking against the projects you compete with
After: price-and-rent-evidence
Video title and channel appear once unlocked.
Concept 8
Getting off the desk: site visits and broker calls
After: mapping-supply
Video title and channel appear once unlocked.
Concept 9
Where the Indian numbers actually come from
After: price-and-rent-evidence
Video title and channel appear once unlocked.
Concept 10
Putting it together: the demand-supply gap
After: absorption-and-vacancy, comparables-and-positioning
Video title and channel appear once unlocked.
What was rejected
23 candidates did not meet the course criteria.
- The video briefly mentions selecting a market as part of a 10-step real estate checklist, but does not explain what a market study is or how it functions.
- is a 'best cities to invest in' property-investment pitch
- This video does not mention or cover real estate market studies.
- The video discusses catchment area conceptually in a classroom lecture format but does not explicitly show how to map or define the geographic boundaries.
- This video discusses general commercial real estate market research metrics rather than explaining how to draw or define catchment areas or micro-market geographic boundaries.
- The video focuses on high-level urban planning types rather than defining catchment or micro-market geographic boundaries for real estate analysis.
- The video focuses on finding real estate comps on Redfin rather than estimating overall buyer demand or total market absorption capacity.
- This video does not estimate buyer demand using household formation, income bands, or absorption calculations.
- This video is entirely focused on multi-family appraisals and cap rates, and does not discuss market absorption rates or supply uptake.
- The video is about managerial/cost accounting (overhead absorption rates in manufacturing and service businesses) and is completely unrelated to real estate market absorption rates.
- This video focuses on using ChatGPT prompts for real estate listing presentations rather than teaching how to critically evaluate price or rent evidence.
- is market-commentary or price-prediction content
- is market-commentary or price-prediction content
- This video is a promotional overview of an auditing software tool and does not provide instructional content on competitive project benchmarking.
- Is consumer-brand competitive analysis (SWOT of companies, brand positioning)
- Is consumer-brand competitive analysis (SWOT of companies, brand positioning)
- This video covers primary vs. secondary market data theoretically and does not discuss conducting site visits, broker calls, or gathering field evidence.
- This video is completely off-topic; it covers finding datasets for data analytics rather than real estate field evidence.
- Video discusses stock market technical analysis (Nifty, Bank Nifty, 200 DMA) and has no relation to real estate market data.
- lists sources without showing what can be extracted from them
- This video is entirely about stock market analysis and individual stock advice, not real estate property data sources.
- This video covers supply chain demand-forecasting variance analysis (plan vs. actuals) rather than market demand-supply gap analysis for project timing and scale.
- Is macroeconomic supply-and-demand curve theory
Where this skill is used
Infrastructure & PPP Advisory (Big-4 / Advisory Firms)
Advisory on infrastructure projects, PPP structuring, urban finance, and government transaction advisory at Big-4 (Deloitte, KPMG, PwC, EY) and infra-advisory firms — often the highest-paying planning-adjacent private path. Campus-recruited at top schools. Specialisation tags: Infrastructure, Regional.
10 mapped employers
Explore path →Real-Estate Development / Land Advisory / Research
Working for developers, land/real-estate advisory firms (JLL, CBRE, Knight Frank, Anarock) and in-house development teams on feasibility, market research, land use, and project planning. A natural fit for a planning + real-estate lens. Specialisation tags: Urban, Housing, Infrastructure.
11 mapped employers
Explore path →Real-Estate Finance / REIT / PE Research
Real-estate-focused finance and investment research at REITs, PE/RE funds, and bank/NBFC real-estate desks — where a planner's land-use/feasibility lens is an asset alongside finance skills. Direct entry is realistic mainly with deliberate finance up-skilling, CFA/RICS/valuation exposure, or specialized real-estate education. Specialisation tags: Urban, Housing, Infrastructure.
8 mapped employers
Explore path →