Working out whether there is demand for something before anyone commits money to building it — how big the market is, what already exists, what it sells for, and how fast. The first deliverable a junior analyst at a real-estate or infrastructure advisory is handed.
Needed across
What you will be able to answer
A developer holding land on a city's edge wants to know how many units to build and at what price. What does the study have to establish before you can answer?
The catchment the project would actually compete within, demand inside it sized from household formation, income bands and absorption history, and the competing supply — completed stock plus everything under construction and announced, treated as future competition rather than left out. Price comes from what comparable projects achieve rather than what they ask, which means adjusting for discounts and freebies and confirming whether quoted rates are on carpet or super built-up area. Setting that demand against that supply over the same period and geography is what turns it into a unit count and a phasing, and because moving the catchment boundary moves the answer, the boundary itself has to be defended.
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The videos are free
Course outline
Concept 1
Concept 1 · What a market study is actually for
Concept 2
After: what-a-market-study-answers
Rivers, highways and administrative lines drawn as the actual edges of a submarket.
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Concept 3
After: defining-the-catchment
Investor and cash transactions counted over a recent window to put a number on buyer demand.
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Concept 4
After: defining-the-catchment
Historical inventory, annual completions and vacancy read off one export, year by year.
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Concept 5
After: mapping-supply, sizing-demand
Months of inventory calculated from recent sales against active listings.
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Concept 6
After: mapping-supply
Carpet, built-up and super built-up area separated, and the loading that sits between the quoted rate and what you actually get.
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Concept 7
After: price-and-rent-evidence
A subject property set against its comparables on layout, condition and finish to land on a price position.
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Concept 8
After: absorption-and-vacancy, comparables-and-positioning
Rental demand and total supply computed separately, then differenced into a gap.
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10 candidates did not meet the course criteria.
Advisory on infrastructure projects, PPP structuring, urban finance, and government transaction advisory at Big-4 (Deloitte, KPMG, PwC, EY) and infra-advisory firms — often the highest-paying planning-adjacent private path. Campus-recruited at top schools. Specialisation tags: Infrastructure, Regional.
10 mapped employers
Explore path →Working for developers, land/real-estate advisory firms (JLL, CBRE, Knight Frank, Anarock) and in-house development teams on feasibility, market research, land use, and project planning. A natural fit for a planning + real-estate lens. Specialisation tags: Urban, Housing, Infrastructure.
11 mapped employers
Explore path →Real-estate-focused finance and investment research at REITs, PE/RE funds, and bank/NBFC real-estate desks — where a planner's land-use/feasibility lens is an asset alongside finance skills. Direct entry is realistic mainly with deliberate finance up-skilling, CFA/RICS/valuation exposure, or specialized real-estate education. Specialisation tags: Urban, Housing, Infrastructure.
8 mapped employers
Explore path →